Strategic Communications Professional

 

Effectively create and execute strategic communications plans that create, break and shape stories, connecting clients with their audiences and building and protecting reputations.

 

Work with, and at times lead, teams for up to seven accounts, primarily for sports, not-for-profit, tourism, consumer, large-scale international events and iconic New York City institutions.

 

Craft pitches, press releases, fact sheets, calendar listings and media advisories for both internal and external audiences, based on the media strategies developed.

 

Worked with clients to revamp both internal and external communications practices. Have successfully pitched story ideas which have generated placements in the New York Times, Wall Street Journal, USA Today, New York Post, New York Daily News, Good Morning America, TODAY and other national and local outlets across numerous media platforms.

 

Have worked with multiple clients on crisis communication planning and execution as well as influencer campaigns and partnerships.

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Responsible for developing account coordinator staff by providing information, educational opportunities and coaching.

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Act as a liaison between account coordinators and executives within the group to aid in managing work assignments and account loads.

 

Assist in developing an employee-oriented company culture that emphasizes quality, continuous improvement, employee retention and development, and high performance.