Notable PR Campaigns

• The 2XU New York City Triathlon is one of the nation’s premier urban triathlons, with a course that wraps through some of the busiest streets in Manhattan. As lead on the media relations team, we created a strategic plan to first, sell out the race, and second, garner as much media attention around the race as possible. We achieved the goal of selling out all spots for the race, shortly after launching the application process by reaching out to as many Triathlon and sports media outlets as possible, making sure our key audience knew about the race. We then started to comb through human interest stories of race participants which could be used for media stories. We secured stories in The New York Times, New York Post, amNY, and with national broadcast outlets like Inside Edition, Reuters, ABC News, AOL.com, MSN and more. We also had to work with the client on a crisis during the event when a heatwave hit New York City and the race needed to be cut short for the safety of the participants. The event was a great success, with more media attention than in previous years, and the competitors leaving the competition eager to sign up for next year.

• Every year, the Intrepid Sea, Air & Space Museum honors America’s heroes with the annual Fleet Week celebration in New York City. The Museum hosts multiple events throughout the week including its annual gala, the welcoming of Naval and Coast Guard ships into the New York Harbor and the museum’s annual Memorial Day Ceremony. As a lead on the account, we created the strategic media relations plan around the week’s events, including media stories from the Associated Press, USA Today, the New York Daily News, the New York Post, Newsday, amNY, Fox News and local New York City broadcast media. In total, the media relations plan helped the museum reach more visitors throughout the week, and more than 1 billion media impressions.

• Created the communications strategy and media relations plan surrounding Kids Week at the Intrepid Sea, Air & Space Museum. The plan included pitching in studio segments in the New York City market leading up to the event, along with listings in various parenting publications and online sites. Segments were secured on Fox5 and WNBC leading up to the events, and listings in outlets such as Time Out New York and the New York Times. On opening day, every broadcast outlet in the New York City market was in attendance and ran stories. Throughout the week, some came back multiple times for more follow up stories. The previous record for media impressions for the week-long event was 250 million in 2012. In 2018, we did 1.5 billion media impressions.